Insurance company contracts with Banner Healthcare


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The Wall Street Journal reports that strains of the ACA are showing as insurance companies limit their number of providers.  In Arizona, Aetna specifically will offer a program called Lead in which they have negotiated to only use Banner Healthcare providers.

This is a personal note to the Doctors who own and dream of owning their practice. Don’t let news like this discourage you! Quality and personal care is still in demand. (Click here for an example)  Look at the changes in medical care as motivation to connect with your patients, find their real needs and adapt your marketing and business plans to this challenge.

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